Wednesday, 10 July 2019

Social Media Influencers...

Social Media Influencers

Ok, so over the past few months I've heard so many comments regarding influencers... and BARELY ANY are positive!!
I don't know if it's because I'm involved with being a social media influencer on Isabelle's Instagram account but I seem to be hearing derogatory comments constantly. 

"Influencers are toxic"
"They just do it for the freebies!"
"All they do is message small businesses"
"I hate seeing #ad or #gifted!"

Now I for one know that the messaging small business part - particularly with the social circles of 'Influencers' I have been involved in - is not true and quite frequently, brands/PR agencies message first. Nor are they toxic or just do it for the freebies. If someone does do that - They're clearly in it for the wrong reasons and this will start to show on their grid...

Of course you are free to have your own opinion but, do you know how much hard work goes in behind the scenes?! 

I don't do it on Isabelle's account full time, but it is actually really hard work - its not a case of getting free items, taking a picture and slapping it on social media. For most it can be a full-time job - working on your engagement rates, getting the perfect shot, perfect pre-sets, the right time to post on your grid/stories for the best engagement with the post, creating good relationships with brands and PR agencies, following ASA guidelines regarding influencer marketing (which can lead to a hefty fine if not done).... the list goes on.

I will put a link the ASA guidelines at the bottom where you can read them too, but if anyone is advertising a product/day out etc. they MUST be clear with their audience and put ad/gifted or both... I know a lot of people 'hate' seeing this - but just be aware these are legal guidelines so they have to be there. 

If you are a small business and don't have the budget for paid advertisement, a lot of 'influencers' will work on a gifted basis - this means they don't expect payment for advertising gifted products on their social media pages/blogs. Bigger businesses also realise the fantastic impact the social media influencers have, so often opt to work with micro-influencers on both paid and gifted basis' and often have influencer programmes which anyone can sign up to.

We're not all terrible monsters lurking behind the screen ready to 'snatch the freebies' - I promise 😂

I'd love to hear your opinions, whether negative or positive.. Who are your favourite influencers / bloggers? I'd love to see and share some love and some positivity for a change!

ASA Guidelines

Some of my favourite mummy influencers/bloggers (who work their butts off) are:
Midlands Mummy
Sommer and Cade
Mama Phillips Official
Motherhood Madhouse
Chelsea Fullbrook
There's so many more that I love, but these are the few that always spring to mind when I need some inspiration ❤

2 comments:

  1. Here here!! Influencers are part of marketing strategy that's really successful. It's exactly the same as working as part of a PR/ advertising team. It requires a lot of work. Thanks for sharing xx

    ReplyDelete
    Replies
    1. Thank you Emma. Been a bug bare recently with all the negative comments I've seen/heard recently. I just had to share my opinion xxx

      Delete

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